Daily Toning Shampoo Fudge Every Day Clean Blonde Damage Rewind Violet-Toning Shampoo

A dual-action shampoo, restoring and toning the hair. The delicately balanced toning purple micropigment gently removes red tones. This dual-action shampoo contains the unique Opti-Plex technology, which penetrates deep into the hair, restoring bonds after chemical treatments, styling and harmful environmental effects, as well as smoothing the hair cuticle without weighing it down. Hair remains brighter, 90% stronger, smoother and softer.